What is the difference between a business platform and a brand delivery service
There are several popular food delivery services in Turkey.
Tıkla Gelsin occupies a special place - it is not a classic aggregator, but a service closely connected with large restaurant chains.
But for local businesses and independent restaurants Tıkla Gelsin and Turkish Club solve completely different tasks.
Let's find out what the difference is.
How Tıkla Gelsin works
Tıkla Gelsin is an online ordering service, primarily focused on large restaurant brands and chains.
Features of the Tıkla Gelsin model:
works with a limited number of partners
focused on franchises and chain restaurants
focus on delivery and repeat orders
Restaurant brand exists within the service ecosystem
For large chains, it's a convenient order management tool.
For small businesses - the model is often closed or inefficient.
Limitations of the Tıkla Gelsin model
not suitable for all types of business
does not give a full SEO presence
does not create an independent online storefront
is focused on the delivery, not the brand of the business
👉 The customer comes for delivery, not to learn about the business.
How it works Turkish Club
Turkish Club - Is a business platform, not a delivery service.
It creates for the company:
own online storefront
Business pages with support for 23+ languages
SEO presence in Google and Yandex
direct contact with customers without intermediaries
Turkish Club Does not limit the business to a delivery format and does not require to be a chain or franchise.
Comparison of Turkish Club and Tıkla Gelsin
| Criterion | Turkish Club | Tıkla Gelsin |
|---|---|---|
| Service type | Business platform | Delivery service |
| Suitable for small business | ✅ Yes | ❌ Limited |
| Own storefront | ✅ Yes | ❌ No |
| SEO presence | ✅ Yes | ❌ No |
| Multilingualism | ✅ 23+ languages | ❌ Limited |
| Direct customer contact | ✅ Yes | ❌ Partial |
| Service format | Goods and services | Mainly delivery |
Who Tıkla Gelsin is suitable for
Tıkla Gelsin is a good choice if:
you represent a large restaurant chain
you have a well-established delivery service
you work for a local market
speed of order processing is important to you
It is a tool for operational processes, not for developing an online presence.
Who it is suitable for Turkish Club
Turkish Club chosen by businesses that:
want to be found in search
work with tourists and foreigners
develop their own brand
offer not only delivery but also service
This is especially true for:
independent restaurants
cafes in tourist regions
service businesses
local brands without franchises
Key difference in approach
Tıkla Gelsin
→ delivery within a limited ecosystem
→ network orientation
→ business as part of service
Turkish Club
→ independent business showcase
→ SEO and multi-language
→ direct clients without commission
These are not competitors, but different levels of digital presence.
Bottom line
Tıkla Gelsin is a convenient delivery service for big brands.
Turkish Club - A tool for businesses that want to grow independently, be visible online and not depend on one platform.
In 2026, more and more businesses in Turkey are betting not only on delivery but also on their own online presence.
Turkish Club for businesses
Turkish Club helps businesses:
create their own online presence
work directly with customers
use 23+ languages
grow without commission
👉 Go to the "For Business" section at Turkish Club
