Why Getir is retail and Turkish Club is a platform for business
Getir is one of the most recognizable digital services in Turkey.
For users, it is associated with fast delivery, a user-friendly app and a wide range of products.
However, for business, Getir and Turkish Club are fundamentally different models that solve different problems.
In this article, let's understand:
how Getir works,
what role it plays for business,
and how Turkish Club differs at the strategy level.
How Getir works
Getir is a retail service, not a business platform.
Getir's key feature:
Getir sells its own products or those of partners within its own ecosystem
Getir manages pricing, logistics and the customer
The business does not own the customer base
For the user, it's convenience.
For the business, it's a wholesale or partner model, not a brand showcase.
The role of the business in Getir
In most cases, the business:
Supplies the goods,
works on a contract basis,
does not build its own brand within Getir,
does not get a direct SEO presence.
👉 The customer remembers Getir, not the specific business.
How it works Turkish Club
Turkish Club - Is a platform for business, not retail.
It creates for the company:
its own online storefront,
multi-lingual pages (23+ languages),
SEO presence in Google and Yandex,
direct contact with customers.
Key takeaway Turkish Club
Business owns its own page, content and customers.
Turkish Club Doesn't sell products instead of a business and doesn't substitute a platform for a brand.
Comparison of Turkish Club and Getir
| Criterion | Turkish Club | Getir |
|---|---|---|
| Service type | Business platform | Retail / delivery |
| Customer ownership | ✅ Business | ❌ Getir |
| Own website | ✅ Yes | ❌ No |
| SEO presence | ✅ Yes | ❌ No |
| Multilingualism | ✅ 23+ languages | ❌ Limited |
| Brand management | ✅ Complete | ❌ None |
| Suitable for services | ✅ Yes | ❌ No |
Who Getir is suitable for
Getir is a good tool if:
you sell mass-market products,
you care about volume and speed,
you're willing to work within the terms and conditions of the platform.
It's a sales channel, not a brand strategy.
Who it suits Turkish Club
Turkish Club is for businesses that:
want to be found on Google,
working with tourists and foreigners,
develop their own brand,
provide services, not just products.
This is especially true for:
restaurants and cafes,
direct food delivery,
service businesses,
local companies in tourist regions.
The main difference in approaches
Getir
→ centralized retail
→ platform brand
→ business-supplier
Turkish Club
→ decentralized storefront
→ business brand
→ direct customer
These are not competitors in the classic sense - they are different levels of the market.
Bottom line
Getir is a convenient service for users and a distribution channel for goods.
Turkish Club - It is a tool for a business that wants to grow independently, not to be part of someone else's ecosystem.
In 2026, more and more businesses in Turkey are betting not only on delivery but also on their own online presence.
Turkish Club for businesses
Turkish Club helps businesses:
get out in search,
speak to customers in their language,
work without commission,
build long-term value.
👉 Go to the "For Business" section at Turkish Club
