What is more profitable for business in Turkey in 2026
In Turkey, thousands of restaurants, cafes and delivery services operate through aggregators. The most famous of these is Yemeksepeti.
But in recent years, more and more businesses are starting to look for an alternative to the commission model.
In this article, we'll look at:
how Yemeksepeti works
how it works Turkish Club
and which model is really more beneficial for businesses in the long run.
How Yemeksepeti works
Yemeksepeti is a classic food delivery aggregator.
The model is simple:
a business is placed on the platform
receives orders
Pays a commission on each order.
Pros of Yemeksepeti
quick start
large user flow
no need to think about the site
Minuses, which are rarely talked about
commission on each order
the customer belongs to the platform, not the business
the business is not building its brand
no own website and SEO
dependence on the algorithms and conditions of the aggregator
👉 Essentially, the restaurant is renting customers rather than creating an asset.
How it works Turkish Club
Turkish Club - it's not an aggregator.
It's a platform that gives businesses:
own online storefront
multi-lingual website (23+ languages)
SEO presence in Google and Yandex
direct contact with the customer.
Model Turkish Club
no commission
fixed license
business owns its own page and content
customers come directly
👉 Turkish Club helps businesses build a digital asset instead of depending on middlemen.
Comparison of Turkish Club and Yemeksepeti
| Criterion | Turkish Club | Yemeksepeti |
|---|---|---|
| Commission on orders | ❌ No | ✅ Yes |
| Own website | ✅ Yes | ❌ No |
| SEO on Google | ✅ Working | ❌ No |
| Multilingualism | ✅ 23+ languages | ❌ Limited |
| Customer proficiency | ✅ Business | ❌ Platform |
| Dependence on algorithms | ❌ Minimal | ✅ Full |
| Long-term value | ✅ Growing | ❌ Does not accumulate |
Who Yemeksepeti is suitable for
Yemeksepeti may be suitable if:
the business has just opened,
you need a quick flow of orders,
no plans to develop a brand and online presence.
It's a good short-term tool, but not a strategy.
Who is suitable for Turkish Club
Turkish Club are businesses that:
want to get away from commissions,
are building a brand, not just surviving,
targeting tourists and foreigners,
want to get customers from Google, not just from apps.
This is especially true for:
Restaurants in tourist cities,
food delivery,
cafes with a unique concept,
businesses working with foreign audiences.
The main difference between the models
Yemeksepeti:
more orders → more commission → more dependence
Turkish Club:
more clients → more recognition → growth without commission
These are fundamentally different approaches to business.
Bottom line: what is more profitable in 2026
If you look only at today - an aggregator may seem convenient.
If you look 6-12 months ahead - your own storefront and SEO always win.
Turkish Club Yemeksepeti does not replace Yemeksepeti one-to-one.
It offers a different, more sustainable model for businesses in Turkey.
Want to try Turkish Club for business?
You can:
create your own online storefront,
reach out to tourists and foreigners,
stop paying commission on every order.
👉 Go to the "For Business" section at Turkish Club
