Why Yandex Maps is navigation and Turkish Club is a platform for business
Yandex Maps is heavily used in Turkey by tourists and expats, especially Russian speakers.
For businesses, it is a handy tool to be found on the map.
But like any map service, Yandex Maps is not designed for online business development.
Let's find out what is the fundamental difference between Yandex Maps and Turkish Club.
How Yandex Maps works for business
Yandex Maps is a mapping and navigation service, the main task of which is to:
show a business on a map,
help the user to create a route,
provide basic reference information.
What a business receives in Yandex Maps
card with address and mode of operation
reviews and rating
photos
A call-to-action and navigation button
This is useful for user orientation, but is not a growth tool.
Limitations of Yandex Maps
no own website
no SEO service pages
no multi-lingual storefront
weak content control
high competition in one category
👉 A business is just a dot on the map, not a digital asset in its own right.
How it works Turkish Club
Turkish Club - Is a platform for business, not a directory or a map.
It creates for a company:
own online storefront
Services and product pages
SEO presence in Google and Yandex
23+ language support
direct contact with customers
Turkish Club helps businesses to be not just found, but chosen.
Comparison of Turkish Club and Yandex Maps
| Criterion | Turkish Club | Yandex Maps |
|---|---|---|
| Service type | Business platform | Navigation and directory |
| Own website | ✅ Yes | ❌ No |
| SEO optimization | ✅ Yes | ❌ Limited |
| Multilingualism | ✅ 23+ languages | ❌ Limited |
| Service structure | ✅ Yes | ❌ No |
| Content Control | ✅ Full | ❌ Partial |
| Working with tourists | ✅ Yes | ⚠️ Limited |
When Yandex Maps is really useful
Yandex Maps works great when:
the customer is already nearby
The business is well known
you need navigation and a quick call
search is based on geolocation
This is an entry point, but not a development platform.
When you need Turkish Club
Turkish Club is chosen by businesses that:
want to attract customers from search
Work with tourists and expats
Develop brand and trust
want to manage content and language
This is especially important for:
restaurants and cafes
service businesses
medical, real estate, beauty
companies in the tourist regions of Turkey
Key difference in approach
Yandex Maps
→ navigation
→ background information
→ selection by proximity
Turkish Club
→ online storefront
→ SEO and multilingualism
→ informed business choice
These are not competitors, but different levels of digital presence.
Best strategy in 2026
The optimal model for business in Turkey:
Yandex Maps - to show where you are
Turkish Club - to explain who you are and how you are useful
This is how a business goes beyond the map and becomes a recognizable brand.
Turkish Club for business
Turkish Club helps:
create your own online storefront
work in 23+ languages
get customers directly
Don't depend on aggregators and cards
👉 Go to the "For Business" section at Turkish Club
